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The iPad paves the way and TED speaker Dan Pink argues the case: the gradual demise of the Gutenberg culture and its rapid
replacement by an intuitive, image-based culture of communication, marking the iconic age. Pictures define the world we live in.
We increasingly conceptualise and communicate through images.
With this development, the fine arts move from a fringe to a core competence. Along with literacy and arithmetic, the ability to produce
visual content and to see i.e. interpret images meaningfully, becomes a key skill set for conceptual thinking and universal communication.
Visual anticipation, novelty, nuance, and customisation are paramount features of the emerging iconic and conceptual age.
Whether or not the contemporary arts market already reflects these elements in its price-setting is unclear.
However, it might well be made up of the following factors in the future: (i) the value of an object as an investment and prestige property;
(ii) its artistic and cultural value; and (iii) its conceptional and anticipatory performance in the iconic age - as opposed to its
predominately documenting character in past centuries.
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